Creative direction and branding design: Roberto Junior
Social Media Design: Caio César
Copywriting: João Marcos Câmara
Photography: Roni Vasconcelos
Up2 Hostel Bar
Are you at the Up2 party? This branding design material is all about fluidity, fun, and relaxation that can only be found near the beach and by the sea. Unlike most of my work, here the logo shapes were born without a grid. Manually, I let my instincts guide the composition. Located near the beach in Cumbuco, Ceará, this work for Up2 Hostel Bar had to represent all the energy that only the Brazilian coast emanates.
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